Enterprise Platforms

Diagram showing the Lead entity in Microsoft Dynamics CRM connected to Account, Contact, and Opportunity entities. A wrench icon beside the Lead box suggests modification. The Microsoft Dynamics logo appears in the bottom right corner.
Enterprise Platforms

Lead entity changes in Dynamics CRM 2013

Dynamics CRM 2013 completely revamped Lead entity behaviour—introducing business process flows, Bing Maps integration, and embedded grids for stakeholders and competitors. These changes brought new behaviours that can disrupt established xRM patterns, especially when not aligned with the traditional sales funnel.

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