Ah, big data! Cloud computing is so 2012! Last year’s [2013] buzzword was big data, and there is a lot of use (and misuse) of it in the media. Consequently there are a lot of organisations interested in the subject and how it can help them improve their businesses. The problem is, the vast majority of people that I came across who talk about big data have little to no merit to discuss the subject.
Last year I read two articles in particular, both the cover of important international publications, on the subject of big data. One article was the cover of Foreign Affairs, and the other the cover of VEJA. While both articles have their merits, they also helped to perpetuate a lot of misconceptions, which I am tackling in this post.
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