Dynamics CRM

Microsoft Dynamics CRM (Customer Relationship Management) was an application that helps businesses manage sales, marketing, and customer service processes. It has been replaced by Microsoft Dynamics 365. [Wikipedia].

An idyllic fork in a countryside path at sunset, symbolising a career pivot and new professional directions.
Personal Insights

A New Beginning

After a decade immersed in Microsoft Dynamics CRM—speaking, writing and building solutions—I hit a wall. Platform limitations, shifting priorities and architectural constraints extinguished the creative spark. So I turned toward a new horizon.

Diagram showing the Lead entity in Microsoft Dynamics CRM connected to Account, Contact, and Opportunity entities. A wrench icon beside the Lead box suggests modification. The Microsoft Dynamics logo appears in the bottom right corner.
Enterprise Platforms

Lead entity changes in Dynamics CRM 2013

Dynamics CRM 2013 completely revamped Lead entity behaviour—introducing business process flows, Bing Maps integration, and embedded grids for stakeholders and competitors. These changes brought new behaviours that can disrupt established xRM patterns, especially when not aligned with the traditional sales funnel.

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