Dynamics CRM: From a smart CRM to a dumb ERP

Dynamics CRM is indeed a fantastic tool and one of my favourite products out there. Now with Dynamics CRM 2011 concept of xRM (“anything” Relationship Management), the application can be truly extended beyond the conventional “customer relationship management” model. However, one must not forget the core constant in which Dynamics CRM has been architected: Relationship Management.

What I am asserting is that Dynamics CRM is not an ERP system, accounting system or a service management system; and it was never supposed to be either of these. Yet I have seen a lot of companies out there trying to customise Dynamics CRM beyond the appropriate scope. Read more >>