Dynamics CRM: The importance of the Lead entity

One issue I often come across with Dynamics CRM customisations is clients being puzzled about the Leads entity. I do have a share of clients that genuinely have no need for the Lead entity, but you’ll be surprised how many people turn a blind eye to Leads based purely on misunderstandings and incorrect assumptions. Then when we get to explain the real use of the Lead entity they would often go “oh, wait. We do want that!” So I decided to write this post about why I find Leads to be of such importance in Dynamics CRM. Read more >>