Tag: Microsoft

A while ago I wrote a post about Microsoft’s push of Microsoft Accounts in Windows 8.x, and how it antagonises users. I have been testing Windows 10 and providing feedback since the early iterations of its Technical Preview, and the good news is that I can see by reading the feedback provided by other testers that I am not the only one banging on some issues around Microsoft Account integration. The bad news is that Microsoft is showing no signs of taking these feedback on-board, and in fact it seems that things are going to get worse with Windows 10.

Microsoft has been doing a lot of work recently to make amends with their customer base after the introduction of Windows 8. The first update (Windows 8.1) brought back the start button, the second update (Windows 8.1 Update 1) made the Metro interface (yes, “Metro” I am sticking with the name) more mouse and keyboard friendly, and they recently announced they will be bringing back the Start Menu in an upcoming update.

All the signs are pointing that Microsoft is listening to their customers and willing to provide them with a choice. Choice: The not-so-secret ingredient that makes a system competitive and flexible across different user bases and segments. The ingredient that Microsoft decided to leave out in Windows 8 for reasons nobody knows why (and I bet this includes people in Microsoft itself), which is as bad as a pasta dish with no sauce, or a paella without saffron.

All well when it ends well, right? Well, not quite. There is one particular “feature” that Microsoft has been silently pushing into Windows, making it more difficult to avoid with every update: The Microsoft Account (previously known as Microsoft Wallet, then Microsoft Passport, then .NET Passport, then Microsoft Passport Network, and most recently Windows Live ID). With Windows 8 Microsoft provided users with the choice to integrate their user account with a Microsoft Account, which allow users to sync their settings across multiple devices.